• Synergy with Analytics and Marketing

    by  • September 6, 2012 • 0 Comments

    As I have said in an earlier post, analytics should be a powerful component of your overall marketing strategy from the start. Properly used, they can show you how your customers are reacting to your efforts to attract them. This is great information for a whole host of reasons, not the least of which...

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    ROI

    by  • September 5, 2012 • 0 Comments

    Where does ROI fit in? Advertising has always been a big boys’ game. The big boys, Chef Boy-ar-dee, for example, have big money and buy big media. TV spots, full page magazine ads in the ladies’ journals… and now search engine placement. The idea was that if you lodge a brand name into a...

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    Analytics methodology

    by  • August 5, 2012 • 0 Comments

    This is an analytics methodology and task list I have found to be successful for a wide variety of applications. Have a clear understanding of the client’s business, website objectives, and organization structure Evaluate, recommend, install and configure  the web analytics tools Collect pertinent data Analyze data to make continuing recommendations for adjustment Some...

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    Pay Per Click Methodology

    by  • July 2, 2012 • 0 Comments

    Here is an outline of a successful methodology I have employed in many PPC campaigns for a variety of different clients. Some of these have been small, regionally based companies after specific conversion behaviors (restaurants, brick and mortar retail sales, etc) while others have used PPC as a module of a larger, longer marketing...

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    Ad Words Best Practices

    by  • March 30, 2012 • 0 Comments

    Best Practices for AdWords (Reprinted from Launch Marketing) Google processed 11.8 billion search queries in January 2012 and is projected to receive nearly 80% of all online search advertising revenue in 2012. Paid clicks on Google increased over 30% from Q4 2010 to Q4 2011. Certainly advertising on Google is a smart choice for many companies, and while it is easy to...

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