• Posts Tagged ‘customer experience’

    What the heck is CX, anyway?

    by  • September 26, 2012 • Marketing, UX • 1 Comment

    Customer Experience, or CX,  is the study of how customers relate to brands, products and businesses on emotional level. It’s being hailed as a “new discipline,” but CX has been been around a very long time. Take, for example, department stores. These early pioneers of customer experience found that displaying their goods in a...

    Read more →