• Posts Tagged ‘marketing’

    An Interactive Tragedy Part 1

    by  • September 12, 2012 • Industry Happenings, UX • 1 Comment

    Several years ago I worked for a marketing firm that specialized in print for a well-funded, loyal niche market. Agency X had it locked up…  the sales force was recruited straight from the target industry and were well-connected, the loyalty factor in this industry was very high, and the methodology was tried and true....

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    So a guy walks into an office and offers UX services…

    by  • September 2, 2012 • Analytics, Customer Experience, Industry Happenings, Uncategorized, UX • 0 Comments

    Doing a first-time UX consultation, I sometimes feel like an auto mechanic walking into a buggy shop circa 1905 and trying to tell the carriage maker that the horses will soon be outclassed. It’s hard to consult from a defensive position, even when the writing is on the wall that things are changing. The...

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    Analytics methodology

    by  • August 5, 2012 • Analytics • 0 Comments

    This is an analytics methodology and task list I have found to be successful for a wide variety of applications. Have a clear understanding of the client’s business, website objectives, and organization structure Evaluate, recommend, install and configure  the web analytics tools Collect pertinent data Analyze data to make continuing recommendations for adjustment Some...

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    Ad Words Best Practices

    by  • March 30, 2012 • Marketing, PPC, Uncategorized • 0 Comments

    Best Practices for AdWords (Reprinted from Launch Marketing) Google processed 11.8 billion search queries in January 2012 and is projected to receive nearly 80% of all online search advertising revenue in 2012. Paid clicks on Google increased over 30% from Q4 2010 to Q4 2011. Certainly advertising on Google is a smart choice for many companies, and while it is easy to...

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