• When User Interfaces Fail

    by  • October 9, 2012 • 0 Comments

    I came across this today, and rather than paraphrase or link to it I thought I’d just paste it in (credit and link included.) This was done in 2004, the stone age of UX. I recall trying to convince huge companies that user experience went far beyond usability and was absolutely necessary. Unfortunately, these...

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    Penguin is your new taskmaster.

    by  • October 3, 2012 • 0 Comments

    In 2011, Google released a series of algorithm updates called Panda designed to downrank websites providing poor user experience. Panda observed how users moved through sites by following the logic used by Google’s team of testers. It is, for all practical purposes, an artificial intelligence that ranks sites based on usability (and it’s named for its creator,...

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    What the heck is CX, anyway?

    by  • September 26, 2012 • 1 Comment

    Customer Experience, or CX,  is the study of how customers relate to brands, products and businesses on emotional level. It’s being hailed as a “new discipline,” but CX has been been around a very long time. Take, for example, department stores. These early pioneers of customer experience found that displaying their goods in a...

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    Whither WordPress?

    by  • September 23, 2012 • 0 Comments

    I have been using websites as diaries for a very long time… far longer, in fact, than has been practical. I used to hand-code my journal entries in html and then upload them onto the uberhaus.com site almost every night. It was a laborious process, but I got a lot of satisfaction from it....

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    What Being Social is All About

    by  • September 14, 2012 • 0 Comments

    I came across these cool graphics on theFast Company website. The accompanying article is really wordy and sort of reminds me of a Power Point presentation where the dude reads off the slides for the whole meeting. This meeting was brought to you by the Department of Redundancy Department. The slides are self-explanatory and...

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    An Interactive Tragedy Part 1

    by  • September 12, 2012 • 1 Comment

    Several years ago I worked for a marketing firm that specialized in print for a well-funded, loyal niche market. Agency X had it locked up…  the sales force was recruited straight from the target industry and were well-connected, the loyalty factor in this industry was very high, and the methodology was tried and true....

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    Google Penguin

    by  • September 6, 2012 • 0 Comments

    Found this press release today.   Google Penguin Update Will Affect Many SEO Companies, Marketing Expert Fiona Lewis Believes PR Web Sydney, Australia (PRWEB) September 05, 2012 It is true that many (and major) SEO companies have grown complacent during the last years and that they have been optimizing for search engines in ways...

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    Synergy with Analytics and Marketing

    by  • September 6, 2012 • 0 Comments

    As I have said in an earlier post, analytics should be a powerful component of your overall marketing strategy from the start. Properly used, they can show you how your customers are reacting to your efforts to attract them. This is great information for a whole host of reasons, not the least of which...

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    ROI

    by  • September 5, 2012 • 0 Comments

    Where does ROI fit in? Advertising has always been a big boys’ game. The big boys, Chef Boy-ar-dee, for example, have big money and buy big media. TV spots, full page magazine ads in the ladies’ journals… and now search engine placement. The idea was that if you lodge a brand name into a...

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